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Avon Sells Liz Earle

Walgreens Boots Alliance takes brand in $215 million all cash deal.

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By: Christine Esposito

Editor-in-Chief

Avon Products, Inc. has sold Liz Earle, its wholly-owned, UK-based natural skincare brand, to Walgreens Boots Alliance for £140 million, or approximately $215 million,  in an all-cash transaction. “Avon remains committed to our strategic priorities, and we are focused on promoting our own skincare and broader beauty portfolio. It is important to ensure all areas of the business are well-positioned to deliver near-term contributions as well as long-term opportunity. This transaction allows...

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